The internet is rapidly
becoming the world's favorite and major encyclopedia. If you need to
find information about something, you're only a few mouse clicks away
from being better informed. These days, entrepreneurs even harness
the world wide web's capacity to deliver information to make their
products more visible to buyers, as evidenced by popular online
stores and businesses.
Similarly,
real estate brokers use the Internet to make information about
property listings more accessible, facilitating easier sales. Real
estate brokers cooperate with one another to build what is called a
multiple listing service, a searchable database of properties for
sale in a given area. For instance, if a broker has a Vancouver
property he wants to sell, he can post it on the MLS so that
other members can view details about it like the asking price, square
footage, and number of bedrooms. Due to the wider network of brokers
or real estate professionals viewing the property, it would be faster
to find suitable buyers. If a property is sold via the MLS, the
listing broker will simply share part of the sales price as
commission.
Multiple listing services
are now an important part of the real estate industry. It is a bridge
that links buyers, sellers, brokers, and properties.
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